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The Misinformation Maze

In today's digital world, we face an unprecedented challenge: information travels instantly, but verification moves slowly. The flood of content overwhelming our screens has made distinguishing fact from fiction increasingly difficult. 

Misinformation—false content that spreads regardless of intent—has evolved from an occasional nuisance to a serious implication for our social fabric and trust. Its spread is accelerated by algorithms that prioritize engagement over accuracy and exploit some of our cognitive biases. 

In this installment of The Compass Series, we invite you to explore this challenge not as a passive consumer but as an active participant in building a healthier information ecosystem. When we cannot agree on basic facts, productive dialogue becomes immensely challenging. So how do we develop the skills to evaluate information? How can we seek truth when it runs counter to our beliefs? And when can we lean into the difficult conversations that make us question what we know and why we know it? 

As we navigate this complex landscape of information, it’s important for us to learn to be thoughtful consumers of information, discern reliable sources, and as our podcast guest shares, “think twice before sharing.”

LISTEN: Tackling Misinformation with Lori Robertson

Lori Robertson is the Director of FactCheck.org, a project of the Annenberg Public Policy Center of the University of Pennsylvania. It is a nonpartisan, nonprofit that supports voters by monitoring the factual accuracy of statements made by politicians. Lori sits down with Institute Executive Director, Kristan Uhlenbrock, to discuss how fact-checking is critical to the media ecosystem and something we should all be doing.

Lori is a journalist who covered the media for nine years as an editor and writer for American Journalism Review, a bimonthly media watchdog magazine, before joining FactCheck.org in 2007. Previously, she was the administrative director of the Casey Journalism Center on Children and Families, a resource center for journalists covering at-risk kids.

WATCH: Misinformation & Human Nature Webinar

“We're actually conditioned to believe what we hear and see for very good reason. The problem with that though, of course, is that if something turns out to be false, then we have to unbelieve it. And to unbelieve something actually turns out to be cognitively very difficult.” Stephan Lewandowsky 

Our 2021 Symposium, Science in the Age of Misinformation, examined truth and trust in science in our media-saturated world. This insightful Symposium panel explored how our human nature and environments can make us vulnerable to misinformation and how to guard against it.  The panel features Zivvy Epstein (MIT Media Lab), Cary Funk (Pew Research Center), Stephan Lewandowsky (University of Bristol), and moderator Alexandra Witze (Nature Magazine). 

Watch

READ: The AI Revolution and Misinformation

“I just want to make sure that we don't get so focused on regulating (AI) for the robot wars that we don't worry about things like misinformation and bias...these are real harms.” 

As part of our Science at the Edge series, we delve into generative AI’s disruptive influence on our media landscape. Kristan Uhlenbrock sat down with Dr. Casey Fiesler, a researcher and professor at University of Colorado Boulder focused on technology ethics, internet law and policy, and online communities. Dr. Fiesler unpacks how tools like ChatGPT and DALL-E work, where they can go wrong, and how we might improve them for the future. As we navigate the AI revolution, this timely conversation explores how we might harness AI’s power while mitigating its risks. 

Read

TOOL: The Debunking Handbook

"The more people encounter a piece of misinformation they do not challenge, the more the misinformation seems true, and the more it sticks. Even if a source is identified as unreliable or is blatantly false and inconsistent with people’s ideology, repeated exposure to information still tilts people towards believing its claims."   

Over 20 researchers from universities around the world collaborated on this guide to help create resiliency against misinformation before it starts and debunk it after people have been exposed. It explains how easy it is to be misled, why misinformation is particularly sticky even after being corrected, ways to create greater media literacy, and how to avoid pitfalls when debunking misinformation after it's taken hold. 

Get the guide

BONUS: Navigating Misinformation

The Institute has been focused on examining and combating misinformation, starting with its COVID-19 series in 2020. Check out our curated page of resources to address misinformation from discussion guides and exercises that spark deeper conversations in communities and media outlets, to tips for addressing misinformation with family, friends, and strangers.  

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